Those curious about HarperCollins CEO Jane Friedman's recent announcement of a global branding initiative can glimpse one of its elements this month, when Avon launches its Little Black Book program. Starting with MegCabot's novel Every Boy's Got One (Jan.), Avon trade paperbacks will include a back-of-the-book insert with author interviews and other background material that assistant director of publicity Pamela Spegler Jaffe compared to the ancillary offerings on DVDs. The program was modeled after HarperPerennial's P.S. Program, which launched in September with four frontlist fiction and nonfiction paperbacks. "We've probably had a P.S. section in about 20 HarperPerennial books, and we're increasing the number every season," said Harper and Morrow president and group publisher Michael Morrison. "Everyone's been giving terrific feedback—readers, booksellers, authors. One author even referred to it as a cultural revolution in terms of how they are now able to interact with their audiences." Watch Book News for a more in-depth look at how the program fits into Harper's global "Publishing Plus" program, when the initiative is fully unveiled in the spring.