The Chicago School: How the University of Chicago Assembled the Thinkers Who Revolutionized Economics and Business (Aug., $29) by Johan Van Overtveldt considers this institution's influence and importance.


The Power of Charm: How to Win Anyone Over in Any Situation (Mar., $15) by Brian Tracy and Ron Arden reflects on the art of persuasion. Ad/promo.

Billy, Alfred, and the General: The Story of General Motors, Two Unique Men, and a Remarkable Time in American History (Apr., $27.95) by William Pelfrey. A former GM executive probes the relationship between the odd duo who built the company. Ad/promo.


Yes Lives in the Land of No: A Tale of Triumph over Negativity (June, $19.95) by B.J. Gallagher and Steve Ventura combines fable with practical advice on achieving success in life and at work.


The Automatic Millionaire Homeowner: A Powerful Plan to Finish Rich in Real Estate (Mar., $19.95) by David Bach explores how owning a home can generate wealth.

The Girl's Guide to Being a Boss (Without Being a Bitch): Valuable Lessons, Smart Suggestions and True Stories for Succeeding as the Chick-in-Charge (Apr., $22.95) by Caitlin Friedman and Kim Yorio shows how women can be effective leaders without resorting to, er, unpleasant tactics.

The Culture Code: Why People Around the World Are Different, and the Hidden Clues to Understanding Us All (May, $24.95) by Clotaire Rapaille. A cultural anthropologist deconstructs different cultures to reveal what forms our identities.


Mental Agility: The Path to Persuasion (Apr., $21.95) by Rob Jolles. A sales training pro submits advice on how to be an effective communicator. Ad/promo. Author tour.


Better Than Perfect: How Gifted Bosses and Great Employees Can Lift the Performance of Those Around Them (Mar., $19.99) by Dale Dauten explains how workers at every level can learn from crackerjack colleagues.

Leverage: How to Create Your Own "Tipping Points" in Business and in Life (Apr., $19.99) by Darby Checketts suggests keys for tipping the balance in your favor to achieve success.


Two for the Money (Apr., $24.95) by Jonathan and David Murray. The popular Today Show brothers advise the sandwich generation on taking care of their parents, their children and themselves.


More Than You Know: Finding Financial Wisdom in Unconventional Places (June, $24.95) by Michael Mauboussin looks to biology, physics and psychology for alternative approaches to investing. Ad/promo.


Smoke & Mirrors, Inc.: Accounting for Capitalism (July, $29.95) by Nicolas Véron et al., trans. by George Holoch, examines how today's corporate accounting practices are used and abused.


Rule #1: The Simple Strategy for Getting Rich—in Only 15 Minutes a Week! (Mar., $25) by Phil Town offers his alternative approach to investing. 250,000 first printing.Ad/promo.


Get Out of Your Own Way: The 5 Keys to Surpassing Everyone's Expectations (Mar., $25) by Robert K. Cooper outlines a method for achieving business and personal success by transforming unproductive habits. Ad/promo.

Your Management Sucks: Why You Have to Declare War on Yourself... and Your Business (Apr., $25) by Mark Stevens details a seven-day plan to take your business to a higher level of success. Ad/promo.


U R a Brand! How Smart People Brand Themselves for Business Success (Apr., $24.95) by Catherine Kaputa presents tools for creating and packaging a one-of-a-kind personal brand.

The Next Level: What Insiders Know About Executive Success (May, $26.95) by Scott Eblin explores executive failures and offers pointers for achieving success.


If at First You Don't Succeed: The Eight Patterns of Highly Effective Entrepreneurs (Apr., $24.95) by Brent Bowers relates the ways in which successes have been created from setbacks.


The Cottage Ownership Guide: How to Buy, Sell, Rent, Share, Hand Down and Retire to Your Waterfront Getaway (May, $35) by Douglas Hunter offers ways to find, finance and profit from a second home.


There Is No Place Like Work: Seven Leadership Insights for Creating a Workplace to Call Home (Mar., $18.95) by Sheila L. Margolis and Ava S. Wilensky, foreword by Roger S. Baum (great-grandson of The Wonderful Wizard of Oz author), uses Baum's classic as a metaphor.


Organic, Inc.: Natural Foods and How They Grew (Apr., $25) by Samuel Fromartz tracks the development of the organic food industry. Author tour.


The Baby Business: How Money, Science and Politics Drive the Commerce of Conception (Mar., $26.95) by Debora Spar reveals what makes the reproductive business tick and ponders its future. Ad/promo. Author tour.

The Ultimate Question: Driving Good Profits and True Growth (Mar., $24.95) by Fred Reichheld suggests how companies can look at themselves through their customers' eyes. Ad/promo. Author tour.

Hard Facts, Dangerous Half-Truths, & Total Nonsense: Profiting from Evidence-Based Management (Mar., $27.50) by Jeffrey Pfeffer and Robert Sutton debunks six management beliefs and puts forth practical tips.


Who's Afraid to Be a Millionaire? Understanding the Steps to Achieve Financial Success (Mar., $22.95) by Kelvin Boston empowers readers to overcome financial fears, decrease debt and increase net worth. 100,000 first printing. Ad/promo.


Global Diversity: Culture Within Culture (Apr., $34.95) by Ernest Gundling and MeridianEaton Global explores the complexity of culture in the world's leading economies.


Silos, Politics, and Turf Wars (Mar., $22.95) by Patrick M. Lencioni. A management expert shows how to overcome divisive work situations that impede success.

The G Quotient: Why Gay Executives Are Winning the Leadership Race... What Every Manager Needs to Know (June, $24.95) by Kirk Snyder discusses how managers can learn from professional achievements made by leading gay businesspeople.


The Radical Edge: Stoke Your Business, Amp Your Life, and Change the World (Mar., $16.95) by Steve Farber. A management coach and guru proposes ways to inspire co-workers and better the workplace. 50,000 first printing. Ad/promo.

The Seven Minute Difference: Small Steps to Big Changes at Work and at Home (July, $20) by Allyson Lewis motivates professionals to achieve success using a series of "micro-actions." 50,000 first printing. Ad/promo.

Tailgating, Sacks and Salary Caps: How the NFL Became the Most Successful Sports Franchise in History (Aug., $24.95) by Mark Yost is a behind-the-scenes look at the NFL's financial success.

KOGAN PAGE (dist. by Ingram Publisher Services)

The 50-Plus Market: Why the Future Is Age-Neutral When It Comes to Marketing and Branding Strategies (Mar., $39.95) by Dick Stroud presents research and techniques for reaching the adult and senior market. Ad/promo.

Cheap: The Real Cost of the Global Trend for Bargains, Discounts & Consumer Choice (Mar., $29.95) by David Bosshart examines the impact of inexpensively manufactured goods on companies, labor and the environment.


CEO-Speak: The Language of Corporate Leadership (Apr., $39.95) by Joel Amernic and Russell Craig examines the mindset of corporate leaders and the power of their communication skills.


Revved: An Incredible Way to Fire Up Your Workplace and Achieve Amazing Results (May, $19.95) by Harry Paul and Ross Reck proposes ways of inspiring employees to do their best.

You Have Three Minutes: Donald Trump's Rules for the Perfect Pitch (July, $21.95) by Ricardo Bellino. The founder of Trump Realty, Brazil, expounds on the art of persuasion.


Waiting for Your Cat to Bark? (June, $19.99) by Bryan and Jeffrey Eisenberg describes an alternative way for businesses to communicate with their customers.

Is That Your Hand in My Pocket? (July, $22.99) by Tom Parker and Ron Lambert. Sales experts divulge the secrets behind closing the deal.


Rome, Inc.: The Rise and Fall of the First Multinational Corporation (May, $23.95) by Stanley Bing. Nero was obviously onto something. Ad/promo. Author tour.


The New American Workplace (June, $27.95) by James O'Toole and Edward E. Lawler III redefines today's work environment. 75,000 first printing. Ad/promo.


Hoopla (June, $45) by Warren Berger. Generate megabuzz for your product by following the Crispin Porter + Bogusky agency's success strategies. Ad/promo.

Lovemarks in Action(June, $29.95) by Kevin Roberts. The author of Lovemarks offers commentary from luminaries affected by the book's message.


Investing in Nanotechnology: Think Small, Win Big(Mar., $19.95) by Jack Uldrich is a primer on successful investing in the nanotech market.


Treasure Hunt: Inside the Mind of the New Consumer (May, $26.95) by Michael Silverstein offers tips on reaching today's customer. 50,000 first printing. Ad/promo. Author tour.

Small Is the New Big: And Other (Little) Ideas That Can Change Everything (Aug., $24.95) by Seth Godin collects the marketing maven's best short articles. 30,000 first printing. Ad/promo.


The Executive's Almanac (June, $15.95) by Milton Moskowitz contains everything corporate execs need to know about the business world. Ad/promo.


The Money in You! Discover Your Financial Personality and Live the Millionaire's Life (May, $22.95) by Julie Stav, the personal finance guru, presents a primer for non—business-savvy investors. 100,000 first printing.


Change the Way You See Everything Through Asset-Based Thinking (Mar., $22.95) by Kathryn D. Cramer and Hank Wasiak recommends a new approach to financial success in one's business and personal life. 50,000 first printing. Ad/promo. Author tour.


Trump: The Best Real Estate Advice I Ever Received (Aug., $19.99) by Donald J. Trump compiles words of wisdom from 150 of the world's experts.


Scam-proof Your Life: 377 Smart Ways to Protect Yourself from Rip-offs, Medical Errors, and Other Costly Consumer Headaches (Apr., $19.95) by Sid Kirchheimer.


The $100,000+ Career: The Power of Networking for Executive Job Change (Mar., $18.95) by John Davies explains how managers and executives can use their contacts to find their dream career.


Brides, Inc.: American Weddings and the Business of Tradition (May, $34.95) by Vicki Howard studies the development of a multibillion-dollar industry.


Working with You Is Killing Me: Freeing Yourself from Emotional Traps at Work (Mar., $22.95) by Katherine Crowley and Kathi Elster. Transform workplace conflicts into productive relationships. Ad/promo.

No More Cold Calling: The Breakthrough System That Will Leave Your Competition in the Dust (Apr., $23.95) by Joanne S. Black suggests a five-step "Referral Selling Methodology" for increasing sales growth. Ad/promo.


The Bear Essentials of Business: The Keys to Creating an Incredible Company for Customers of All Ages(May, $24.95) by Maxine Clark with Amy Joyner. The founder of the Build-a-Bear Workshop expounds on making it big.

Black Gold: The New Frontier in Oil for Investors (May, $24.95) by George Orwel examines the future investment potential of the oil market.

The Big Ripoff: How Big Business and Big Government Steal Your Money (July, $24.95) by Timothy P. Carney delves into the dark side of the link between corporate America and government.