Brandjam: Creating Profound Emotional Response Through Design (Jan., $24.95) by Marc Gobé asserts that design is the new communication tool for jazzing up a brand.


Crunch Point: The Secret to Succeeding When It Matters Most (Sept., $17.95) by Brian Tracy explains how to thrive in stressful situations. Ad/promo.

Smarts: Are We Hardwired for Success? (Jan., $21.95) by Chuck Martin et al. aims to help readers identify innate strengths and weaknesses. Ad/promo.


The Way of the Shark: My Life in Business and Golf (Oct., $27.95) by Greg Norman shares life lessons from the links and the boardroom. Ad/promo.


Guide to Investment Strategy (Sept., $27.95) by Peter Stanyer teaches an understanding of markets, risk, rewards and investment behavior.

Mapping the Markets (Nov., $29.95) by Deborah Owen and Robin Griffiths describes stock analysis through a combination of fundamental and technical approaches.


(dist. by NBN)

Cult of the Luxury Brand: Inside Asia’s Love Affair with Luxury (Nov., $29.95) by Radha Chadha and Paul Husband considers the explosion of luxury goods in Asia.


Mind Set! Reset Your Thinking and See the Future (Oct., $24.95) by John Naisbitt. The author of Megatrends details 11 cognitive tools to deal with a future of globalization. 150,000 first printing. Ad/promo. Author tour.

You Can Do It! The Boomer’s Guide to a Great Retirement(Dec., $26.95) by PBS financial expert Jonathan Pond steers readers toward rewarding financial planning. 100,000 first printing. Ad/promo.


(dist. by IPG)

The Good Book and Good Business (Sept., $12.95) by Gary W. Hutto discusses approaching key business issues with a biblical perspective.


Make Money, Not Excuses: Build Wealth, Be Happy, and Make Sure You’re Set for Life (Sept., $24.95) by Jean Chatzky exhorts readers to end the pity party and jump-start financial improvements. 100,000 first printing.


You Don’t Need a Title to Be a Leader: How Anyone, Anywhere Can Make a Positive Difference (Sept., $14.95) by Mark Sanborn offers leadership inspiration. 100,000 first printing.

The Power of Nice: Eight Ways to Kill the Business World with Kindness (Sept., $14.95) by Linda Kaplan Thaler and Robin Koval. The founders of one of the world’s fastest-growing ad agencies reveal the real secret to success in business and in life. 40,000 first printing.


The Way to Wealth: Success Strategies of the Ultimate Entrepreneur (Jan., $24.95) by Brian Tracy outlines how to achieve personal wealth through business ownership.


The Speed of Trust: Why TRUST Is the Ultimate Determinant of Success or Failure in Your Relationships, Career, and Life (Oct., $26) by Stephen M.R. Covey articulates how organizations can build trust to facilitate efficient business. Ad/promo.


It’s Called Work for a Reason! Your Success Is Your Own Damn Fault (Jan., $25) by Larry Winget (Shut Up, Stop Whining, and Get a Life) shares secrets to professional success. Ad/promo.


Alpha Male Syndrome: When Strengths Become Liabilities (Oct., $26.95) by Kate Ludeman and Eddie Erlandson tells alphas how to leverage their strengths while confronting the destructive flip side.

L.L. Bean: The Making of an American Icon (Oct., $26.95) by L.L. Bean chairman Leon Gorman reveals the retailer’s struggles to preserve brand identity and remain flexible.


A Leader’s Legacy (Sept., $22.95) by James M. Kouzes and Barry Posner examines the most critical issues facing today’s leaders.

The Leader of the Future 2 (Sept., $27.95), edited by Frances Hesselbein and Marshall Goldsmith. A new version of the bestseller offers leaders’ visions for a new generation of leaders.

Leadership Lessons from West Point (Nov., $27.95), edited by Maj. Doug Crandall, examines the school’s lessons in business, nonprofit, government and military.


Word of Mouth Marketing: How Smart Companies Get People Talking (Nov., $24.95) by Andy Sernovitz champions the power of free customer referrals and word of mouth. Ad/promo.

Tailgating, Sacks, and Salary Caps: How the NFL Became the Most Successful Sports Franchise in History (Oct., $24.95) by Mark Yost traces the financial decisions that led to NFL success. 75,000 first printing. Ad/promo.

Everything Counts! 52 Steps Toward Excellence (Oct., $14.95) by Gary Ryan Blair believes success is in every detail, so sweat the small stuff. Ad/promo.


(dist. by Stylus)

Leadership Lessons: Top Executives Share Their Insights (Dec., $25), edited by Jenny Poulter, collects experiences and know-how from an array of business leaders.


The Money Coach’s Guide to Your First Million (Sept., $24.95) by former Wall Street Journal reporter Lynnette Khalfani shows how to be financially fit.

The Millionaire Maker’s Guide to Wealth Cycle Investing (Oct., $24.95) by Loral Langemeier covers traditional and nontraditional investments, little-known opportunities, financial freedom strategies and more.

The Starbucks Experience: 5 Principles for Turning Ordinary into Extraordinary (Nov., $21.95) by Joseph Michelli teaches how to apply the coffee giant’s leadership secrets.


Designing Interactions (Oct., $39.95) by Bill Moggridge tells of designers who helped transform the digital era, from developing the mouse to The Sims; includes DVD.


Mavericks at Work (Oct., $26.95) by William C. Taylor and Polly LaBarre scrutinizes nonconformist managers and their emphasis on energy, creativity and innovation. 150,000 first printing.


The Difference Maker: Making Your Attitude Your Greatest Asset (Sept., $17.99) by John Maxwell explains how readers can act on his theory. 200,000 first printing.


Making Globalization Work (Sept., $26.95) by Joseph E. Stiglitz presents a practical vision for an equitable world. Ad/promo.7-city author tour.


Purpose: The Starting Point of Great Companies (Oct., $27.95) by Nikos Mourkogiannis argues that companies need a set of defining and inspiring values. 75,000 first printing. $100,000 ad/promo. Author tour.


The Smartest Investment Book You’ll Ever Read: The Simple, Stress-Free Way to Reach Your Investment Goals (Nov., $19.95) by Daniel R. Solin shows how to build a winning portfolio without a broker.


Achieve Sales Supremacy: 7 Customer-Defined Rules for Becoming a World-Class Sales Professional (Jan., $24.95) by Howard Stevens and Theodore Kinni outlines seven practices for a top-notch sales force.


Tough Choices: A Memoir (Oct., $24.95) by Carly Fiorina goes behind the headlines of this former chairman and CEO of Hewlett-Packard and foremost business leader.

Andy Grove: The Life and Times of an American (Nov., $29.95) by Richard S. Tedlow considers the enigmatic business legend in a biography informed by exclusive access.


Hoopla (Sept., $45) by Crispin Porter + Bogusky and Warren Berger details how the ad agency uses logic, intuition, mischief and passion to create buzz.


The Perfect Thing: How the iPod Is Shuffling Commerce, Culture, and Coolness (Oct., $25) by Steven Levy demonstrates how Apple came to dominate MP3 technology. Ad/promo.


Our Iceberg Is Melting: Changing and Succeeding Under Any Conditions (Sept., $19.95) by John Kotter and Holger Rathgeber recounts the recognition by a few smart penguins of the need for a new lifestyle.


The Honda Myth: The Genius and His Wake (Oct., $24.95) by Masaaki Sato examines the auto manufacturer’s rise, fall and rise again.


The Real Deal: My Life in Business and Philanthropy (Oct., $32) by Sandy Weill and Judah S. Kraushaar follows the businessman from his Brooklyn childhood to the top of the financial world. Ad/promo.


Beyond Basketball (Oct., $17.99) by Mike Krzyzewski with Jamie Krzyzewski Spatola collects essays on how the Duke coach inspires players about the game of life. Ad/promo.


Success Built to Last: Creating a Life That Matters (Sept., $22.99) by Jerry Porras et al. shows what successful people have in common. 100,000 first printing.

Leading at a Higher Level: Blanchard on Leadership and Creating High Performing Organizations (Oct., $24.99) by Ken Blanchard discusses leadership and organizational development. 100,000 first printing.


The Little Book of Value Investing (Oct., $19.95) by Christopher H. Browne explains this strategy in understandable terms.

Trumpisms (Sept., $19.95) by Donald J. Trump gathers wisdom, pep talks, inspiration and advice.

Trump-Style Negotiation (Sept., $24.95) by George H. Ross elucidates the lessons of top New York real estate tycoons.


Be the Elephant: How to Make Your Business Big (Dec., $19.95) by Steve Kaplan aims to remove the mystery and fear from achieving significant business growth. 50,000 first printing. 15-city author tour.