Following earlier announcements by Barnes & Noble and Books-A-Million, Borders Group reported last week that it, too, had disappointing holiday sales. Total sales at Borders's superstores rose 2.7%, to $709 million, but comp sales were down 1.9%. A decline in store traffic was cited as the primary reason for the weaker than expected sales. Although total sales rose at the major bookstore chains during the holidays, same-store sales declined across the board.
Chain Holiday Scorecard
| Company | Total Sales % Chge | % Comp Sales Chge |
| Barnes & Noble | ||
| Superstores | 2.6% | -0.1% |
| Dalton | -31.3 | -7.6 |
| Borders Group | ||
| Superstores | 2.7 | -1.9 |
| Waldenbooks | -9.0 | -6.3 |
| Books-A-Million | 0.7 | -2.1 |
