As part of its effort to promote the new Collins Publishing Group, the HarperCollins division is rolling out a new look and logo. Steve Ross, who took over as president and publisher of Collins nine months ago, said the creation of four logos “shows we are comprised of four individual but united imprints.” In the fiscal year ending June 30, the group will publish as many as 400 books, and the new logos will appear on Collins business cards and stationery.

One of the big changes in the new design is that titles that had been published under the Lifestyle and Wellness banner will now appear under Collins Living. The Collins imprint is home to books that had been published as Smithsonian/Reference titles. Ross said he hopes the new look will help to brand Collins in the minds of both the industry and consumers. “We've spent a lot of time strengthening the editorial and marketing teams of each imprint, and now we want to give them a higher profile,” Ross said.