Although Carrie Kania shows up for our interview, at a Manhattan restaurant, dressed in a suit, the senior v-p and publisher of Harper Perennial is, despite appearances and title, about as far from a suit as you can get. Even by publishing standards.

Kania, who grew up in a small town outside of Milwaukee, says she was the black sheep of her family. A child of the 1980s punk/new wave scene, her influences were people like Andy Warhol, Julian Schnabel and Francesco Clemente. So it follows that her first aspiration was to be an artist. But a few semesters at the School of the Art Institute of Chicago convinced Kania she didn't have the talent to make it as a painter. Fortunately, she had a side job as a bookseller.

“I can tell you, almost to the day, when I decided to go into publishing,” Kania says. She could, it turns out, get it down to the month—August 1992. That was when Donna Tartt's The Secret History came out. Kania was enthralled not only with the book but also with how it was marketed. “It was her. It was the story of her. It was Bennington. And it was the package.... When you're 21 and you're trying to figure out what your lot in life is, and you wake up and you're like, 'Oh shit, I can't paint,' you know, you panic. I decided I wanted to be a publisher. I didn't want to be anything else.”

Although Kania admits she had only a vague idea of what a publisher actually did, she knew enough. She knew about Gary Fisketjon and was as enamored with writers—writers like Raymond Carver, Mark Lindquist and Jay McInerney—as she was with artists. So, with $1,200 and a one-way train ticket, Kania set out for Manhattan. “Bright lights, big city,” she quips. “You know, the whole bit.”

Despite a bumpy start in the Big Apple—she was working for a computer programmer, sharing a studio with a drag queen—Kania got a lucky break when she met Michael Morrison at a friend's wedding. “I begged him for a job,” she recounts. “He hired me as his assistant in 1995, and I've been working with him ever since.”

Kania's passion for her literary (and visual) idols has served her well professionally. She's managed to turn Harper Perennial into a recognizable brand, in part by publishing the kind of literary fiction and nonfiction that turned her on to the business 16 years ago.

And while some scoff at the notion that readers notice what's on a book's spine, Kania vehemently disagrees: “If people watch a television show because it's on HBO, if they see a movie because it's a Focus Features release, if they buy an album because it's on Sub Pop Records, then why doesn't the same go for books? I'm not saying it's the only reason [people buy books]—but if there's a chance for us to brand, then we owe it to our authors to take that chance.”

By branding, Kania has managed to infuse Harper Perennial with more than just a vague literary tag. She's ascribed a youthful, hip image to the imprint, an image that flows very much from the high school punk and art school dropout who survived on a steady diet of Bret Easton Ellis and pop art. Writing on the Harper Perennial blog, “The Olive Reader,” and updating the imprint's MySpace page has allowed Kania to share her taste in music and other ephemera with fans. “I really enjoy it,” she says of the interactive work. “It brings me back to where it all began, just a girl recommending books to people. Playing music, watching videos. I'm not that far away from the person I was when I was 16, really.” Which, in this instance, seems to be a very good thing.

Name: Carrie Kania

Company: HarperCollins

Age: 37

Hometown: Franklin, Wis.

Education: School of the Art Institute of Chicago

How long in current job: Three years

Previous job: Associate publisher, Harper

Dream job: Running a bookshop in Paris (“Drink wine, eat bread, sell books, smoke, read books, wander....”)

Passionate about: “Right now? It's the project of the day-to-day. I do have little ideas cooking, like short stories. I think it's time to celebrate the short story, so that's what I'm excited about.”