Volume 259
Issue 39
09/24/2012
PW's look at weekly sales of print books based on numbers from Nielsen BookScan.
Unit Sales of Print Books by Category
| Category | Sept. 18, 2011 | Sept. 16, 2012 | % Chge Week | % Chge YTD |
|---|---|---|---|---|
| Adult Nonfiction | 5,563 | 4,520 | -19% | -18% |
| Adult Fiction | 3,563 | 2,608 | -27 | -16 |
| Juvenile Fiction | 2,254 | 2,189 | -3 | -3 |
| Juvenile Nonfiction | 544 | 589 | 8 | 3 |
Unit Sales of Print Books by Format
| Format | Sept. 18, 2011 | Sept. 16, 2012 | % Chge Week | % Chge YTD |
|---|---|---|---|---|
| Hardcover | 3,080 | 2,636 | -14% | -9% |
| Trade Paperback | 7,012 | 5,891 | -16 | -12 |
| Mass Market Paperback | 1,668 | 1,157 | -31 | -26 |
| Board Books | 294 | 306 | 4 | 0.7 |
| Audio | 93 | 86 | -8 | -10 |
Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).
Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 75% of the print book market and continues to grow.
