Unit Sales of Print Books by Channel

July 22, 2012 July 21, 2013 % Chge Week % Chge YTD
Total 10,522* 10,232 -3% 3%
Mass Merch./Other 1,352* 1,813 34 51
Retail & Club 9,170 8,418 -8 -5

Unit Sales of Print Books via Retail & Club

Category July 22, 2012 July 21, 2013 % Chge Week % Chge YTD
Adult Nonfiction 3,751 3,547 -5% -1%
Adult Fiction 2,550 2,056 -19 -11
Juvenile Nonfiction 563 579 3 6
Juvenile Fiction 1,872 1,835 -2 -8

Format Apr. 1, 2012 Mar. 31, 2013 % Chge Week % Chge YTD
Hardcover 2,071 1,948 -6% -4%
Trade Paperback 5,634 5,123 -9 -5
Mass Market Paperback 984 878 -11 -9
Board Books 171 192 12 8
Audio 87 87 0 -9

*Excludes wal-mart. Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.