Unit Sales of Print Books by Channel

Aug. 12, 2012 Aug. 11, 2013 % Chge Week % Chge YTD
Total 10,885* 11,083 2% 3%
Mass Merch./Other 1,379* 2,002 45 51
Retail & Club 9,506 9,081 -4 -5

Unit Sales of Print Books via Retail & Club

Category Aug. 12, 2012 Aug. 11, 2013 % Chge Week % Chge YTD
Adult Nonfiction 4,163 4,078 -2% -1.5%
Adult Fiction 2,463 2,115 -14 -11
Juvenile Nonfiction 553 551 -0.4 5
Juvenile Fiction 1,896 1,925 1.5 -7
Format
Hardcover 2,146 2,060 -4% -4%
Trade Paperback 5,832 5,559 -5 -5
Mass Market Paperback 1,034 940 -9 -9
Board Books 168 203 21 9
Audio 85 82 -3.5 -8

*Excludes wal-mart. Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.