Unit Sales of Print Books by Channel

July 14, 2013 July 13, 2014 % Chge Week % Chge YTD
Total 10,518 11,304 7% 1%
Mass Merch./Other 1,904 1,929 1 -3
Retail & Club 8,614 9,375 9 2

Unit Sales of Print Books by Category

July 14, 2013 July 13, 2014 % Chge Week % Chge YTD
Adult Nonfiction 3,756 4,036 7% 0%
Adult Fiction 3,009 2,915 -3 -12
Juvenile Nonfiction 760 846 11 11
Juvenile Fiction 2,550 3,083 21 14

Unit Sales of Print Books by Format

July 14, 2013 July 13, 2014 % Chge Week % Chge YTD
Hardcover 2,284 2,599 14% 2%
Trade Paperback 6,028 6,537 8 2
Mass Market Paperback 1,585 1,462 -8 -12
Board Books 328 407 24 17
Audio 94 100 6 6

With the retail channel turning in a strong performance, unit sales of print books rose 7% in the week ended July 13, 2014, compared to the similar week in 2013, at outlets that report to Nielsen BookScan. Sales through the retail & club channel rose 9% over the week ended July 14, 2013, while sales through the mass merchandiser channel inched up 1%. The juvenile fiction category had the strongest performance, with sales up 21%. Veronica Roth’s Four series landed in the top spot in the segment in its first week on sale, moving over 106,000 copies; it was the bestselling title overall in week 28. John Green’s titles didn’t too badly in the week, with four books combining to sell about 148,000 copies. Even without a major debut, sales in the adult nonfiction segment rose 7% compared to the week ended July 14, 2013. The top seller in the category was America, by Dinesh D’Souza, which sold over 22,000 copies—up more than 400% from the previous week—after the title was removed by Costco, spurring sales; the book has been out for six weeks. Unbroken, by Laura Hillenbrand, sold over 20,000 copies in the week, up 83%, after the death of Louis Zamperini, the WWII vet who is the book’s subject.

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.