The 1,361 publishers who report to the AAP’s StatShot program saw a 8.4% decline in sales in March compared to a year ago. While the adult books and children’s/YA categories had gains of 3.5% and 0.9%, respectively, all other categories had sales declines. The K–12 instructional materials segment had the largest decline, with sales falling 50.6% as many schools closed during the month. In the adult trade segment, hardcover sales were up 6.8% and the much smaller mass market paperback format saw sales shoot up 72.3%. Downloadable audio sales rose 12.9% over March 2019. E-book sales were down 7.1%. In children’s/YA, sales of paperbacks rose 7.5% in the month, offsetting a 7.5% decline of hardcovers. For the first quarter of 2020, industry sales inched up 0.3% over the comparable period in 2019.
Volume 267 Issue 22 06/01/2020