With the Bologna Children’s Book Fair holding its first in-person event in three years March 21–23, we took a look back to the very first show held in 1964. The event attracted 200 exhibitors, but only one U.S. publisher made the trip: Franklin Watts. American publisher attendance was so low, we said, because the Bologna committee “did a bad job of publicizing the event in the U.S.”

From the Archive: August 3, 1964 by Publishers Weekly on Scribd


For the complete article in the Publishers Weekly archive, go to publishersweekly.com/aug-3-1964.