Books by Don Peppers and Complete Book Reviews

Don Peppers, Author Broadway Business $22.95 (261p) ISBN 978-0-385-47403-0
Here's a savvy book for hopefuls in the few-holds-barred arenas where suppliers fight for business contracts with potential customers. Peppers (The One to One Future) takes many of his examples from his own experiences in the fiercely competitive...
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Don Peppers, Author, Martha Rogers, Author, Martha Rogers, Joint Author . Doubleday/Currency $21.95 (368p) ISBN 978-0-385-49409-0
Using five detailed case studies, the authors of the bestselling One to One series examine the challenges and opportunities posed by the technological advances of today's "real" economy (an amalgamation of the new and old economies) for...
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