Books by Eric Clark and Complete Book Reviews

Eric Clark, Author . Free Press $26 (259p) ISBN 978-0-74-324765-8
London journalist Clark begins by invoking the magic of playtime, but the bulk of the book is a more prosaic snapshot of today's toy industry—a straightforward look at struggles and obstacles ranging from store closings and kids' ever-s
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Eric Clark, Author Viking Books $19.95 (416p) ISBN 978-0-670-82603-2
This study of modern advertising worldwide is as contentious as it is thorough. British journalist Clark describes in exhaustive detail an industry that targets as captive customers children, who spend more time watching TV than in school, and can...
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