Books by Michael J. Weiss and Complete Book Reviews

Michael J. Weiss, Author Little Brown and Company $29.95 (336p) ISBN 978-0-316-92920-2
It's a brave new world for marketers, thanks to the data-gathering efforts of computers. With their number-crunching ability, it's now possible to identify many characteristics shared by residents of specific neighborhoods, including age, income...
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Michael J. Weiss, Author, Sheldon H. Wagner, Author, Susan Goldberg, With Warner Books $19.99 (244p) ISBN 978-0-446-69500-8
Using straightforward explanations and illustrative examples, the authors make quick work of misbehaving children by putting the onus for training squarely on parents' shoulders. ""Our job as parents is to teach kids new skills-and to hold them to...
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