Books by Michael Treacy and Complete Book Reviews

Michael Treacy, Author Portfolio $27.95 (224p) ISBN 978-1-59184-005-3
Growth, the lifeblood of industry, is the ability of a company to increase its revenues and profits by expanding its business--either by acquiring other companies, increasing its market share, or penetrating new or adjacent markets. While...
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Michael Treacy, Author, Fred Wiersema, With Addison Wesley Longman $25 (208p) ISBN 978-0-201-40648-1
Using data from CSC Index, a management consulting firm whose work spawned the bestseller Reengineering the Corporation, Treacy and Wiersema present their case on how corporations can become number one in their market. Their central thesis is that...
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