Philip Kotler, Author Free Press $30 (257p) ISBN 978-0-684-85033-7
If you want to learn marketing, you have to come to Kotler. He is both a pioneer of modern marketing and the leading popularizer of the field. His Principles of Marketing is ubiquitous in business schools throughout the world and he has two other...
READ FULL REVIEW
Philip Kotler, Author, Eduardo L. Roberto, Joint Author Free Press $40 (401p) ISBN 978-0-02-918461-5
The author of this detailed primer take a no-nonsense approach to social change, arguing that marketing strategy will determine the outcome of any campaign, whether its goal is to reduce alcoholism or cigarette smoking, encourage family planning,...
READ FULL REVIEW
Francoise Simon, Author, Philip Kotler, Author, Kevin Sharer, Foreword by Free Press $35 (352p) ISBN 978-0-7432-2244-0
If you're intimidated by a book that has""single nucleotide polymorphism"" in its glossary, perhaps this isn't for you. But if you can get past the occasionally dense material and have at least a passing interest in the exploding sector of...
READ FULL REVIEW
