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Getting Tweens to Read and Review ARCs
In Drive, Daniel Pink writes about what motivates people. (Hint: It’s not the carrot and the stick.) Smart children's booksellers have long known that the best way to turn a child into a reader is not based on bribes. At "Serving the Tween Reader," a panel presented by the Association of Booksellers for Children at BEA last month, booksellers shared tips for getting the intended audience, i.e., tweens, to read through the pile of ARCs that keep coming, and helping them sell the best ones to other tweens.
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People: June 10
Penguin Young Readers Group has two appointments. Camilla Sanderson has been appointed to the newly created position of v-p, digital business development. In her new role, she will be the main contact for all digital business and initiatives. Helen Boomer will be returning to the division as v-p, director of subsidiary rights. Boomer was rights director for Viking and Puffin for 11 years, and most recently was executive director of rights at HarperCollins Children’s Books.
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Regardless of Screen, Story Still Matters
Authenticity and trust were big buzz words at this year’s 2010 Ypulse Youth Marketing Mashup, held in San Francisco May 24 and 25. So were words like user-generated and social networking strategy. But there was an old-school word that kept floating around from keynotes to panel discussions: storyteller. “The only thing that hasn’t changed is that you still need a good story,” said Ariel Aberg-Riger, creative development and marketing director for Fourth Story Media.
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BEA 2010: Bare Truths About Hot YA Titles for Fall
Six editors touted their favorite fall teen reads at the YA Editors Buzz panel during BEA with what can best be described as naked passion – the tone set by a story from Jennifer Weis from St. Martin’s about how she came to acquire Infinite Days by debut author Rebecca Maizel. Weis read the book, about a 500-year-old vampire who chooses to become human again, the day the manuscript arrived from agent Matt Hudson of the William Morris Agency. “There was a lyricism to this author’s voice that elevated the storytelling and showed a real command of language,” Weis said.
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People: June 4
Shana Corey has been promoted to executive editor at Random House Children’s Books, and Becky Hemperly has been promoted to v-p of contracts, rights, and royalties at Candlewick Press.
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Suzanne Murphy Tapped to Head Disney Book Group
Suzanne Murphy has been named v-p and publisher of books at Disney Publishing Worldwide. Murphy is arriving from Scholastic, where she was v-p and group publisher of Scholastic Trade; at DPW she will be overseeing all content strategies for books, as well as handling the group's imprints, Disney-Hyperion, Disney-Jump at the Sun, Disney Editions, and Disney Press. Murphy will also handle content for the company's extensive licensing program, as well as digital content strategies. Murphy is replacing Jonathan Yaged, who left DPW in late February.
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Barnes & Noble Launches Online Storytime
Parents of picture-book readers needn’t leave home to enjoy story time with their children. This week, Barnes & Noble.com debuted its Online Storytime program dedicated Web site, videos featuring pan-and-scan filming of picture books accompanied by readings by authors or celebrities. A new Online Storytime entry will be added to the site on the first Tuesday of each month.
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BookExpo America 2010: Big Children's Books of the Show
The BEA convention may have been shorter than in years past, but there was no shortage of major titles at the show last week. “It’s been a good show, bigger than I thought it would be,” said Mary Albi of Egmont USA, while Robert Kempe of Seven Footer Press called it “BEA on steroids,” due to the compressed two-day schedule.
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BookExpo America 2010: A Children's Books Photo-Essay
As booksellers, librarians, publishers, and book-lovers gathered in New York City last week for BEA, photographers were there too, documenting the show's events, activity, and mood. Here, we gather a selection of images from the children's book side of the show. Click through to catch up on the conference's activity—and maybe a few things you missed!
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Spotlight on Children: What's for Breakfast
Booksellers attending tomorrow morning's Children's Book and Author Breakfast at 8 a.m. will break bread with a quartet of authors hailing from as far away as England and as close by as Manhattan. Sharing the stage with master of ceremonies Sarah, duchess of York, are fellow London resident Cory Doctorow, Boston's Mitali Perkins, and New Yorker Richard Peck.
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Chronicle Kids Grows Up
While Chronicle Books has worked hard to establish itself as a force in children's books since the company started a children's publishing program in 1988, those who work for the company will be the first to admit that they were not quite ready to talk to older readers. Up until recently, that is.
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Penguin Marks 75 Years with a Book Fair All Its Own
In celebration of Penguin Books' 75th anniversary and in collaboration with Mrs. Nelson's Toy and Book Shop in LaVerne, Calif., the Mayfield Junior School in Pasadena hosted the first-ever book fair devoted entirely to one publisher. The fair was held on May 17–19 and was replete with children's authors, giveaways for the students and a friendly greeter dressed in a penguin costume. "This was a unique opportunity for Penguin to show off the depth of its list," said director of national field marketing Howard Wall, who coordinated the event at the K-8 private school. "Our goal was to get kids excited about Penguin books, and we succeeded beautifully."
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Military Group to Add Musical Notes to BEA Children's Breakfast
Those attending the Children’s Book and Author Breakfast at BEA next Wednesday will be treated to a musical interlude as well as to speeches by master of ceremonies Sarah, Duchess of York and panelists Cory Doctorow, Mitali Perkins, and Richard Peck. Scheduled to provide an opening act is musical group 4TROOPS, a quartet of soldiers who have served on the front lines in Iraq or Afghanistan. The four musicians each performed while serving overseas, and now have now come together to sing on behalf of all troops, to honor their sacrifices, and to create awareness for their needs.
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Folio Unveils Children's Book Division
Four-year-old agency Folio Literary Management is expanding its presence in the children's book market with the launch of Folio Jr., which will represent creators of middle-grade and young adult novels, as well as "selective" picture books. Two new hires at the agency--Marcy Posner and Emily van Beek--as well as Folio’s Molly Jaffa will represent clients for the division...
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Sesame Street Starts Subscription Model for E-Books
Sesame Workshop, the non-profit that produces Sesame Street, and e-content delivery provider Impelsys have launched a new online Sesame Street eBookstore. Readers can subscribe with Impelsys to get unlimited access to a library of more than 100 Sesame Street eBooks for an annual fee of $39.99, although the company is offering an introductory price of $24.99 through July 4.
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This Week in Children's Apps: May 19, 2011
This week we're featuring the first app by pop-up book designer David Carter ((How Many Bugs in a Box?); and a series of apps based on the Stella and Sam books by Marie-Louise Gay.
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ABC and ABA to Formalize Potential Merger Plan
The Association of Booksellers for Children and the American Booksellers Association moved another step closer to a possible merger this week with the release on Thursday of a letter of agreement. The letter explains that the groups intend to enter into a "good-faith process at the staff level to generate a formal plan for how ABC will be integrated into ABA should a merger vote be approved."
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Children's News Briefs: May 13
Aladdin's Lamp Children's Bookstore, in Arlington, Va., will close at the end of June, Fox 2000 will release Diary of a Wimpy Kid: Rodrick Rules, on March 25, 2011, and Al Roker's latest pick for his Book Club for Kids is Kiki Strike: Inside the Shadow City by Kirsten Miller (Bloomsbury).
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People: May 13
Simon & Schuster Children’s Publishing has several promotions. Anica Rissi has been promoted to executive editor at Simon Pulse; she was previously editor. Emilia Rhodes has been promoted to assistant editor at Simon Pulse, from editorial assistant. Kate Angelella has been promoted to associate editor at Aladdin; she was previously assistant editor. Alyson Heller has been promoted to assistant editor at Aladdin, from editorial assistant. Teresa Brumm has been promoted to national accounts manager; she had been assistant national accounts manager. And Taryn Rosada has been promoted to associate publicist, from publicity assistant.
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Patterson, Brown Win Top Honors at Children's Choice Awards
The Children's Choice Book Awards, the only national award chosen by children, were presented by the Children's Book Council in a ceremony on Tuesday night in New York City, hosted by Mo Willems. Little, Brown won both top honors at the ceremony: James Patterson was chosen Author of the Year for Max (A Maximum Ride Novel), and Peter Brown was named Illustrator of the Year for The Curious Garden.
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