The next Webcast in the Publishers Weekly/Digital Book World series, New Workflows for Editorial and Production, will take place July 12 at 1 p.m. EDT. The hour-long free Webcast will examine how to effectively design workflows that will open up new opportunities for print as well digital products. Panelists will be Karen Cooper, publisher and community leader, Adams Media and Liz Kessler, digital managing editor, Hachette Book Group, and Laura Dawson, content chief, at Firebrand Technologies. DBW’s Matt Mullin will moderate.

To register click here. Some of the topics to be explored are:

How new business models are changing how titles are produced, from acquisition to pub date: Short-form titles, enhanced products, rush books, and repurposed titles from backlist books present new challenges for editors and production professionals. What are some of the questions a publisher needs to ask when embarking on a publishing schedule that includes some of the above? How should you cope with the requirements these products require? What skillsets are needed on your staff to do this sort of work?

Setting up your publishing workflow so that editorial and production work smoothly together: What does a publisher have to do to ensure that enhanced ebooks, for example, can be released on schedule with print counterparts? When you have disparate media elements, how do you make them all come together?

Opportunities that arise from better workflow: Besides streamlining the creation of titles, great publishing workflows make it possible to create entirely new products. What are the opportunities presented by XML-first?