This article is part of an ongoing series profiling participants in the PubTechConnect conference, presented on April 20, 2017 by PW and the NYU School of Professional Studies Center for Publishing.

The conference is fast approaching and there have been a few late additions to the stellar lineup of presenters sharing new and disruptive business ideas from the tech industry.

Rounding out the ‘Reaching Your Next Audience’ panel is Otis Chandler, the founder and CEO of Goodreads, the leading book-centered social network. Goodreads has been a titanic force in the book business, enabling far-flung readers to rate, review, and discuss books, creating communities of readers all over the world. Amazon bought the company in 2013. Chandler works at the exact intersection of books and tech. At PubTechConnect, he’ll share his strategies for building a highly engaged audience around shared passions.

Two amazing innovators have joined our breakout session entitled “Here’s My Platform - Use It Well”: Marcelle Hopkins and Max Linsky. Hopkins has an amazing job at the New York Times: she’s executive producer for 360 News. What’s that mean? Yup, that’s right, she’s in charge of the Times’ 360 degree video initiatives, including the Daily 360, a first-of-its-kind project that delivers immersive videos from Times journalists every day. She’ll discuss this emerging platform at the conference.

Max Linsky, co-founder of Pineapple Street Media, has taken the podcast to new heights. His company most recently produced the runaway success “Missing Richard Simmons” as well as “Women of the Hour with Lena Dunham.” Linksky served as Hillary Clinton’s co-host on her campaign podcast. At the conference, he’ll discuss the changing podcast medium.

Tara Brannigan is the head of marketing for Book by Cadillac. With Book, a luxury car subscription service, Cadillac offering an even newer twist on a new-ish idea: on-demand car rental. Book subscribers can reserve a Cadillac through the Book smartphone app and then pick up their car right away. So far, the program is active in the New York metro area, but more markets are coming. Brannigan has plenty of experience reinventing well-known brands: before joining Cadillac, she was at American Express, where she worked on Bluebird, the digitally-driven banking alternative.

At PubTech Connect, Brannigan will join the panel “Electrifying Legacy Brands: The Future Is Now,” which will be moderated by Moira Forbes, another recent addition to the lineup. Forbes is executive vice president of Forbes Media, where she oversees new business initiatives and branding for Forbes worldwide events. She is also the President of ForbesWomen, a website and live events portfolio that delves into the experiences of professionally successful women.

Learn more about the conference and buy tickets here.