The Ingram Content Group has expanded its digital textbook offerings with the acquisition of VPG Integrated Media, an interactive textbook producer based in Boston, Mass. VPG’s list of e-books, enhanced e-books, interactive apps and video content will be integrated with those of Vital Source, Ingram’s e-textbook and digital content delivery unit.
Vital Source is used on more than 6,000 campuses around the globe. VPG is known for producing textbook apps, e-whiteboard content (a digital presentation platform), video and animation for the educational marketplace. VPG clients include Cambridge University Press, Cengage Learning, Elsevier, Houghton Mifflin, John Wiley, Macmillan, McGraw-Hill, Oxford University Press, Pearson Education, Sage Publications and Scholastic. The company targets both the K-12 and higher education markets.
Vital Source president Kent Freeman, said the VPG purchase gives Ingram the ability "to not only deliver but to also enhance publisher content with rich media and interactive applications, a requirement for educational publishers to succeed in today’s higher-ed environment.”