John Carl Huenefeld, founder of the management consulting firm the Huenefeld Company, died on June 14. He was 90.

Huenefeld's firm served a number of mid-sized publishing companies between 1968 and the early 2000s. As its lead consultant, Huenefeld, who passed at away at the retirement care facility in Connecticut where he lived, was known for, among other things, his newsletter "The Huenefeld Report." He also won a number of awards during his tenure in the business, including, in 1987, the Ben Franklin Award form the Publishers Marketing Association for "distinguished contributions to entrepreneurial book publishing."

The author of two books, The Community Activist’s Handbook (Beacon Press, 1970) and The Huenefeld Guide to Book Publishing (Mills & Sanderson Publishers, 1974), Huenefeld also wrote a number of monographs and regularly led seminars about marketing for publishers.

A memorial service for Huenefeld has not yet been set. In lieu of flowers, donations may be made to the First Parish Church, 75 Great Road, Bedford, MA 01730; Friends of the Bedford Free Public Library, 7 Mudge Way, Bedford, Mass., 01730.