Waldorf Publishing refuses to accept such terms as “boutique” or “small press” as descriptive nomenclature for the company. Begun three years ago with a handful of authors, it now boasts a roster of more than 100. This year alone, Waldorf will publish 52 titles. Now that the company has its legs, it has decided to “go big or go home” at BookExpo. “You know, Texas style, which is where Waldorf Publishing is located,” says Danielle A. Vann, Waldorf marketing specialist.“This year we’re bringing more to the show than just ARCs and bookmarks. We are bringing some major talent and fun events,” she adds. Here’s what’s happening.

Today, 2-3 p.m. Have wine with actor/producer Chris Wiehl in the booth (1632) to celebrate his memoir, Trying to Walk Like a Man (Oct.). In 2008, Wiehl had a one-month-old baby and a marriage on the rocks when he learned he had an aggressive brain tumor. In this gripping tale, he tells how he fought his way back.

Tomorrow, 11–11:30 a.m. Wiehl signs in the Autographing Area, at Table 13.

Tomorrow, 10–11 a.m., in the Autographing Area, at Table 13. NFL Detroit Lion Don Carey signs copies of his inspirational memoir, It’s Not Because I’m Better Than You (Oct.). The gridiron star explains what it takes to be successful. Recounting significant moments in his life, he connects those moments to crucial life principles that he believes can have a huge impact on one’s life.

Tomorrow, 2–3 p.m. Have dessert with Carey at the Waldorf Booth (1632).