PubMatch has reached an agreement with the Beijing International Book Fair to promote Chinese content worldwide. PubMatch is the global rights trading platform owned by Combined Book Exhibit and PWxyz, the parent company of Publishers Weekly.

“PubMatch will make Chinese content more accessible to the world for rights purposes,” said Jon Malinowski, president of CBE, who noted that the Chinese books featured in PubMatch “have not yet been seen outside of China.”

“We are very excited to be working with PubMatch and provide our exhibitors with access to the online rights platform,” said Ms. Lin Liying, v-p, China National Publications Import & Export (Group) Corporation, which launched BIBF in 1986. “As a trade book fair, our goal is to service the publishing industry.” By partnering with PubMatch, Lin said, “Our exhibitors will be exhibiting with more efficiency and getting better results. And through the PubMatch platform, we can also introduce more high-quality Chinese content to the international market.”

Working with BIBF, PubMatch will create an online rights platform to be used at BIBF and made available to all Chinese publishers and attendees of the fair. The PubMatch platform in China is to be modeled on PubMatch’s current platform, including its rights database, tools, and search capabilities.