Open Road Integrated Media, a content company that delivers a variety of digital experiences for readers, recently announced a new strategic alliance with Ingram Content Group to expand consumer reach and boost how readers discover new books.

Both OR/M CEO Paul Slavin and Mark Ouimet, v-p and general manager of Ingram Publisher Services, Publishers Group West, and Consortium Book Sales and Distribution, cited benefits for both companies and readers. Through OR/M, consumers will see thousands of new titles as part of their personalized content delivered to their inboxes.

The partnership allows Ingram to offer its publishers the opportunity to leverage OR/M’s expertise in reaching readers. The two companies are sharing booth 2730 at BookExpo.