Leaders from all areas of publishing offer insights on several pressing issues, including how publishing is adapting to a late-pandemic world. (All times given are in Eastern Time.)
What Does a Healthy Publishing Industry Look Like?
Tuesday, May 24, 11 a.m.–noon
Publishers are faring better than ever, but they’re also bigger than ever. Amazon remains the dominant retail force in the business. In the U.S., the standard-bearer industry trade event, BookExpo, is no longer. Independent booksellers, having weathered the initial pandemic crisis, still face daunting issues. There’s a crushing paper shortage. Is this a healthy publishing industry? Are there players that need to be better supported? Are there alternatives?
Moderator: Daniel Vazquez, senior editor, Astra House
• Donya Craddock, co-owner, the Dock Bookshop (Ft. Worth, Tex.)
• Morgan Entrekin, CEO and publisher, Grove Atlantic
• Joe Matthews, CEO, Independent Publishers Group
• Mary Rasenberger, CEO, the Authors Guild and the Authors Guild Foundation
The Pandemic and Publishing: How Has Covid Changed the Industry for Good?
Tuesday, May 24, 12:30–1:30 p.m.
While the scars of the pandemic are still raw, many people are trying to look ahead to a new normal. The question is, what does a “new normal” look like? With the pandemic having upended office life and decimated the supply chain, those in publishing need to ask, what’s next? Can the changes brought by remote working bring about positive changes in work/life balance and help diversify our workforce? Can the ongoing supply chain issues bring about new, more productive, ways of doing business?
Moderator: Paul Bogaards, owner, Bogaards Public Relations
• Jennifer Enderlin, president and publisher, St. Martin’s Publishing Group
• Monica Odom, founder and literary agent, Odom Media Management
• Anjali Singh, literary agent, Ayesha Pande Literary
• Julia Sommerfeld, publisher, Amazon Publishing
TikTok and Books: How Has the Social Media Platform Become One of the Most Powerful Digital Marketing Tools for Books?
Tuesday, May 24, 2–3 p.m.
Over the past few years, TikTok has emerged as one of the most powerful platforms for driving book sales. But just how powerful is it? What books work best on it? And is this a promotional tool that’s here to stay, or a flash in the marketing pan?
Moderator: Fauzia Burke, owner, FSB Associates
• Shannon DeVito, director of books, Barnes & Noble
• Ariele Fredman, deputy director of publicity, Atria Books
• Alexandra Hoopes, manager, social platforms, St. Martin’s Publishing Group
• Jessie Stratton, marketing assistant, Penguin Press, Penguin Random House
How Books Get Covered Around the Globe
Tuesday, May 24, 2–3 p.m.
Book markets everywhere have much in common, from the challenges of online commerce to bestseller lists dominated by authors with internationally recognized brands. Of course, national differences remain despite globalization. Take a world tour of book publishing with journalists and analysts who cover developments in Africa, Asia, Europe, the Middle East, and South America.
Moderator: Christopher Kenneally, senior director, content marketing, Copyright Clearance Center, and host, Velocity of Content podcast
• Andrew Albanese, senior writer, PW
• Javier Celaya, CEO and founder, Dosdoce.com
• Fabrice Piault, editor-in-chief, Livres Hebdo
• Olivia Snaije, journalist and editor
• Rüdiger Wischenbart, writer and founder, Content and Consulting