Health & Fitness – issue date: August 12; reservations deadline: July 20

With the cooler weather right around the corner and the swimming pool closed, buyers are sure to be looking for new guidance in fitness titles. New health titles dovetail nicely. If you’ve got apps or other brand extensions that accompany your new titles, consider the multimedia Layar technology to promote your books.

Here's a PW article about an American Girl cover that used the Layar technology to make it "come alive."

Ask your rep for more information about this knockout opportunity.