Unit Sales of Print Books by Channel

Mar. 4, 2012 Mar. 3, 2013 % Chge Week % Chge YTD
Total 10,422* 11,481 10% 7%
Mass Merch./Other 1,593* 2,780 75 69
Retail & Club 8,829 8,702 -1 -1

Unit Sales of Print Books via Retail & Club

Category Mar. 4, 2012 Mar. 3, 2013 % Chge Week % Chge YTD
Adult Nonfiction 3,944 4,012 2% -2%
Adult Fiction 1,889 1,861 -1.5 1
Juvenile Nonfiction 553 576 4 6
Juvenile Fiction 2,046 1,869 -9 -7
Format Mar. 4, 2012 Mar. 6, 2013 % Chge Week % Chge YTD
Hardcover 2,332 2,240 -4% -2%
Trade Paperback 5,031 5,047 0 -1
Mass Market Paperback 918 906 -8 -8
Board Books 216 248 15 -1
Audio 89 79 -11 -9

*Excludes wal-mart. Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.