Unit Sales of Print Books by Channel

Jul. 29, 2012 Jul. 28, 2013 % Chge Week % Chge YTD
Total 10,238* 10,357 1% 3%
Mass Merch./Other 1,314* 1,814 38 51
Retail & Club 8,924 8,543 -4 -5

Unit Sales of Print Books via Retail & Club

Category Jul. 29, 2012 Jul. 28, 2013 % Chge Week % Chge YTD
Adult Nonfiction 3,684 3,630 -1% -1%
Adult Fiction 2,452 2,072 -15 -11
Juvenile Nonfiction 548 567 3 6
Juvenile Fiction 1,818 1,865 2 -8
Format
Hardcover 2,021 1,994 -1% -4%
Trade Paperback 5,471 5,189 -5 -5
Mass Market Paperback 967 883 -9 -9
Board Books 166 193 16 8
Audio 83 83 0 -9

*Excludes wal-mart. Category segment excludes “other,” which includes audio, maps, calendars, and other miscellaneous categories. Format excludes calendars, boxed sets, and other formats (i.e., maps, minibooks).

Source: Nielsen BookScan and Publishers Weekly. Nielsen BookScan’s U.S. Consumer Market Panel covers approximately 80% of the print book market and continues to grow.