Bookstore sales rose 6.9% in October over October 2014, according to preliminary estimates released Friday morning by the U.S. Census Bureau. Sales hit $747 million in the month, up from $699 million last October.

The gain in October follows a solid 6.7% sales increase in September and for the first 10 months of the year bookstore sales totaled $9.0 billion, a 1.2% increase over the same period in 2014.

For the entire retail segment, October sales rose 1.6% and sales in the 10 month period were up 2.1% over the January-October span in 2014.