The release of Harry Potter and the Cursed Child helped lift sales in the children’s/YA category 31.1% in July over the same month in 2015, according to figures released by the Association of American Publishers as part of its StatShot program. Cursed Child gave a particular spark to the segment’s hardcover format, where sales soared 95.2%. The other formats in the children’s/YA category all declined in the month. Sales in the adult book segment fell 5.4% in July. The biggest decline came in hardcover, with sales falling 22.2%. Last July, Go Set a Watchman was a huge hit in hardcover. The brightest spot for the adult segment was digital audio once again, with sales up 23.2%. E-book sales fell again, dropping 12.7%. For the entire publishing industry, sales fell 17.9% in July compared to the previous year. Sales figures are based on reports from 1,208 publishers.

Category Change July Change YTD
Adult Hard -22.2% -7.4%
Adult Paper 9.1% 9.0%
Mass Market 11.4% -0.8%
Physical Audio -6.6% -11.7%
Audio Download 23.2% 31.0%
Adult E-book -12.7% -17.3%
Children’s/YA 31.1% 6.3%
Religious Presses -5.5% 8.3%
Professional -21.4% -19.4%
K–12 Materials -20.2% -8.9%
Higher Ed. -27.1% -18.1%
University Presses -11.7% -3.9%

(Comparisons of $ sales against same periods in 2015)