Sales of adult trade books fell 13.1% in October 2016 compared to the same month in 2015, while sales in the children’s/young adult segment rose 1.9%, according to figures released by the AAP as part of its StatShot program. The decline in adult trade was led by a 24.1% drop in hardcover sales, and there was also a 21% decline in mass market paperback. Sales of digital audiobooks rose 7.6% in the month, and e-book sales were up 2.6%. For the first 10 months of 2016, sales in the adult trade category were down 3.2% compared to the same period a year ago. The 1.9% increase in the children’s/young adult category was led by a 14.4% gain in board book sales plus a 4.2% rise in paperback. Hardcover sales fell 1.8% compared to a year earlier, and e-book sales were off 17.7%. Total sales of the 1,207 publishers that report to the AAP fell 9.3% in October and were down 6.4% in the year-to-date.
(Comparisons of $ sales against same periods in 2015)