In another initiative to drive customers to its stores and website, Barnes & Noble will discount more than 100 books at 50% off from today until December 24 in its bricks-and-mortar locations and until December 25 online, provided supplies last.

The 50% off selection includes such gift books as Justin Timberlake’s Hindsight and The New Yorker Encyclopedia of Cartoons, as well as new releases across genres, from A.J. Finn’s The Woman in the Window to Zora Neale Hurston’s recently discovered Barracoon to Jane Leavy's Babe Ruth biography, The Big Fella.

"Nobody knows books like Barnes & Noble, and this holiday we want to delight our customers with many of the year’s best books at half-price for their seasonal shopping," Tim Mantel, B&N's chief merchandising officer, said in a statement. "Whether you’re getting a book for a family member, a friend, a co-worker, or just looking for a good read for the holiday, there’s sure to be a perfect book in our selection of 50% off titles."

After a long stretch in which quarterly comparable store sales have fallen, B&N has repeatedly said that it expects same store sales to increase in the holiday season. The 50% discount offer is just the last program B&N has introduced to achieve that goal.