Unit sales of print books fell 1.3% in the week ended July 10, 2021, compared to the similar week in 2020, at outlets that report to NPD BookScan. Declines came in all nonfiction categories, including adult nonfiction, where units dropped 10.2% from the week ended July 11, 2020. Last year at this time, books on race and social justice were selling in large numbers, taking up six of the top 10 slots, while John Bolton’s The Room Where It Happened was #1 on the category list, selling nearly 57,000 copies. In the most recent week, How I Saved the World, by Fox News host Jesse Watters, was #1 on the category list, selling just under 34,000 copies in its first week. Two other new books hit the top 10 adult nonfiction list: Danny Trejo’s Trejo: My Life of Crime, Redemption, and Hollywood sold more than 12,000 copies, while This Is Your Mind on Plants by Michael Pollan sold more than 11,000 copies. Adult fiction continued to do well in the week, with print units increasing 22.1%, helped by the release of several new bestsellers. Danielle Steel’s Nine Lives sold just over 24,000 copies in its first week, putting it in second place on the adult fiction list. It was closely followed by Miranda Cowley Heller’s The Paper Palace, which sold nearly 23,000 copies, and Falling by T.J. Newman, which sold more than 22,000 copies. Juvenile fiction sales fell 2.3% in the week despite a new #1 seller in the category, Cut to the Chase, the 13th volume in Aaron Blabey’s Bad Guys series, which sold more than 28,000 copies.
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