A consortium of publishing houses led by Workman Publishing Co. and including Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales.

The promotion will encompass a social media campaign employing the hashtag #ShopLocalForever with more than 30 prominent authors including Kalynn Bayron, Frederick Joseph, Jeff Kinney, John Lithgow, and Henry Winkler, among others, posting about the campaign. The campaign will also offer related swag, from posters to bookplates, which are available to participating bookstores.

The campaign is an expansion of a program Workman held in 2020 as a response to the pandemic's impact on book retail and in-person shopping. The campaign saw more than 270 stores and 15 Workman authors participate. For 2021, with new circumstances like the supply chain issues affecting bookstores, the campaign has added more publishers and authors.

The campaign is open to any bookseller. More information is available from Christian Westermann at christianw@workman.com.