With Easter falling one week earlier this year than in 2022, unit sales of print books rose 4.7% last week over 2022 at outlets that report to Circana BookScan. Every segment except adult nonfiction posted increases over 2022.
Young adult fiction had the biggest increase in the week, with sales up 17.2%. Laura Nowlin’s If He Had Been with Me was #1 in the category, selling more than 18,000 copies. Elizabeth Lim’s When You Wish Upon a Star was in sixth place on the category list, selling over 7,000 copies in its first week on sale. Young adult nonfiction sales rose 11.6%, led by Scott Cawthon’s Five Nights at Freddy’s Character Encyclopedia, which sold about 4,600 copies.
Children's fiction sales increased 16%. Dav Pilkey’s Twenty Fleas Under the Sea (Dog Man #11), stayed #1, selling almost 153,000 in its second week on sale. A host of Easter titles followed Dog Man with It’s Not Easy Being a Bunny by Marilyn Sadler in second place, selling nearly 37,000 copies. Children's nonfiction sales increased 16% led by Roger Price’s Easter Eggstravaganza Mad Libs, which sold just under 14,000 copies.
Adult fiction sales inched up 0.2% last week with the category’s top selling titles posting modest sales. Colleen Hoover had six of the 10 category bestsellers led by It Starts with Us, which sold nearly 30,000 copies. Homecoming by Kate Morton was the bestselling new release, selling more than 15,000 copies.
Sales fell 5.9% in adult nonfiction. Two new titles cracked the top 10 list: Built to Move by Kelly Starrett debuted in seventh place, selling almost 11,000 copies, while Choosing to Run by Des Linden hit #10, selling more than 9,000 copies.