Archie Comics has named Adam Tracey, director of publicity and marketing, replacing Alex Segura, who left the company recently to return to DC Comics. Tracey previously managed editorial for ToyFare magazine and has directed programming for Wizard World Conventions.

Tracey will oversee all of the publisher’s communications to the public, social media and marketing efforts. Archie Comics co-CEO Jon Goldwater said Tracey’s “background and his love of comics ar the perfect complement to the Archie team. We are excited to have him handling all aspects of media for Archie as the brand moves forward with some amazing plans for the future.”