After four years of sales growth in the U.K., Viz Media, one of the largest publishers and distributors of manga and anime, is renewing its sales and distribution deal with Simon & Schuster UK, which has distributed Viz manga in the U.K. since 2007. The renewed deal also includes expanded distribution of Viz manga to India via Simon & Schuster India.

Russell Evans, Commercial Director, Simon & Schuster UK Ltd. Says “Our robust network of retail channels will ensure that the best selection of the latest manga titles will continue to be readily available to this flourishing market, helping to build on the 35% sales growth we have seen over the past 4 years.”

The addition of S&S India to India offers Viz a chance to deliver its English-language titles to a new and fast growing new market. Rahul Srivastava, Managing Director, Simon & Schuster India, says “India has an avid fan base of manga, and Simon & Schuster India is thrilled to be able to offer fans some of the hottest manga titles published by Viz Media.”

Viz senior director, publishing sales and marketing Kevin Hamric, said “Viz Media has been looking to expand internationally for a number of years and Simon & Schuster UK and India are important strategic partners for us as we continue to cultivate & grow the substantial international English-language manga market. We look forward to bringing our most popular manga titles to awaiting fans!”