Mad Cave Studios has updated its online reading platform and storefront, Mad Cave Digital, to fully integrate all four of the Miami-based graphic novel publisher's imprints: Mad Cave, Maverick, Papercutz, and Nakama Press.
The revamped platform, which includes a browser-based reader, an ADRC portal for reviewers, and personalized recommendations powered by backend algorithms, is part of a broader digital strategy first announced earlier this year, said VP of marketing Allison Pond.
"Our new launch is faster, smarter, and more engaging—not just for fans, but for retailers and creators, too,” said Pond. “This launch is a milestone on a much larger journey. Our roadmap is designed to keep evolving, and I’m excited to continue in building a digital ecosystem that deepens community, strengthens loyalty, and sparks creativity across the Mad Cave experience.”
Mad Cave first launched its online storefront in April, the primary selling point of which was its digital reader for e-comics and graphic novels purchased directly from the press. Mad Cave's update to its digital distribution platform loops in its entire ecosystem of comics, including those from its manga imprint Nakama Press, which launched in 2024. The updated site also has an array of new offerings geared toward direct-market buyers, including special and deluxe editions, merch bundles with certain purchases, and rewards for returning customers.
Though the project was already in motion when Mad Cave ended its deal with the beleaguered Diamond Comics Distributors in January, Pond said that mounting uncertainty around retail distribution accelerated their plans. After switching to an exclusive distribution deal with Lunar, Mad Cave saw an uptick in direct-market sales, she said, adding, "We already had all of this in motion, so it was really easy for us to adapt and add that retailer layer on."
The digital strategy has been a major undertaking for the press, which celebrated its 10th anniversary last year. Mad Cave's data team in particular has grown to facilitate the metadata infrastructure needed for direct sales, Pond said.
Looking ahead, Mad Cave is looking to add a social layer to the platform, which already includes the ability for readers, distributors, and creators to make personalized profiles. The press is also considering how to gamify the retailer experience, Pond said, with new incentives and special offers that can be unlocked at a certain order threshold.
