| Category | % CHANGE July | YTD |
|---|---|---|
| Adult Hard | -14.1% | -0.7 |
| Adult Paper | 49.7 | 11.4 |
| Mass Market | -20.5 | -20.4 |
| Physical Audio | -4.6 | -4.1 |
| Audio Download | 15.7 | 29.3 |
| Adult e-book | 47.4 | 37.3 |
| Children’s/YA | -9.5 | 33.2 |
| Religious Presses | -5.0 | -8.6 |
| Professional | -14.9 | -3.2 |
| K-12 Materials | -6.3 | -11.8 |
| Higher Ed. | -4.1 | -1.1 |
| University Presses | 15.8 | 6.8 |
(Measured in $ sales against same time periods, 2011)
Trade paperbacks and e-books, benefiting from the success of the Fifty Shades trilogy, were the big winners in July, according to AAP’s Monthly StatShot. Sales in the trade paperback category rose 49.7%, to $145.4 million, at the publishers that report to AAP, while e-book sales increased 47.4%, to $120.1 million, in July. Sales in the children/young adult segment slowed in July, down 9.5%, though sales through the first seven months of the year were still up 33.2%. In July, declines in print formats in the segment offset an 89.9% increase in e-book sales, to $17.7 million, at reporting companies. StatShot figures are based on reports from 1,184 publishers.
