Less than two years after Alloy Entertainment was acquired by an investor group led by ZelnickMedia, Warner Bros. Television Group has reached an agreement to buy the company in a deal expected to close by the third quarter. WBTVG produces five television series based on projects that Alloy first developed as book series, including Gossip Girls and Vampire Diaries. Les Morgenstein, president of Alloy, will stay on to run the company. Morgenstein told PW “it will be business as usual on the book side.”
Morgenstein will report to Bruce Rosenblum, president, Warner Bros. Television Group .
The company typically packages about 25 titles a year aimed at the 10-29 year-old (primarily) female market and has a backlist of more than 1,000 titles. In addition to being made into television shows, several Alloy projects have been released as movies, including The Sisterhood of the Traveling Pants.