A week after adding 795 titles in a deal with Mason Crest, Start Publishing has acquired Whiskey Creek Press and its main romance imprint, Torrid. The purchase includes 775 titles, all available as e-books with some also released in print editions through print-on demand.

With its purchase, Start said it will beef up WCP’s marketing initiatives, including expanding its social media and online presence. Start has also promoted Jan Janssen from executive editor to publisher of Torrid Books. In other personnel changes, Melanie Billings and Marsha Briscoe are now senior acquisition editors for WCP and Angela Archer is senior art director.