Amazon Publishing and Alloy Entertainment have partnered on a new digital-first imprint to be called Alloy Entertainment. The unit will focus on young adult, new adult, and commercial fiction, which are Alloy's specialty areas in its book packaging business.

The first three titles under the imprint were released today as part of Amazon Publishing’s Powered by Amazon program, which facilitates global distribution. The three titles are Imitation by Heather Hildenbrand, Every Ugly Word by Aimee Salter, and Rebel Wing by Tracy Banghart.

Les Morgenstein, president of Alloy, said teaming with Amazon will extend Alloy’s reach “and will allow us to leverage Amazon’s ability to distribute to an incredibly diverse and broad readership.” An Alloy spokesperson said the company has no set number of titles it plans to release on an annual basis. At the present time, titles released under the imprint will be digital only, but Alloy hopes to add a print run at a later date. Alloy editor Alania Davis is overseeing the imprint, reporting to Josh Bank.

“Alloy has a tremendous track record developing stories, like Gossip Girl, Pretty Little Liars and the Vampire Diaries, that our customers love,” said Jeff Belle, v-p of Amazon Publishing. “We’re thrilled to promote these books from Alloy Entertainment with our Powered by Amazon program. It’s a great fit.”