The motorsports niche press David Bull Publishing has hired Broadwater & Associates to arrange the sale of the company.

Founded in 1995 in Phoenix, the house has a backlist of about 100 highly-designed car titles that range in price from $35 to $150. The company continues to release a few new titles every year—its March release Where the Writer Meets the Road by Sam Posey, remains high up on a number of Amazon category lists. Nonetheless, overall operations have been scaled back since publisher founder David Bull had a motorcycle accident in 2011.

In a letter to his authors, Bull said that the needed to devote more time to his recovery and that, given the increased pressures faced by independent publishers, the time is right time to find a new owner for the company.