Arcadia Publishing and the American Booksellers Association have teamed up on a program that will give independent booksellers access to a select group of regional titles that will appeal to local customers.
The program, dubbed YourTown, features new sales terms for the titles and gives indies access to the YourTown Store Match service, which makes a store-specific assortment of hyper-local titles available. Those titles are drawn from the 14,000 local-interest books published by the Arcadia Publishing and History Press imprints.
Both Arcadia and History specialize in books on local communities, and this ABA program is the first major initiative since a group led by former Perseus CEO David Steinberger acquired Arcadia in May.
“We are gratified to be partnering with ABA to advance Arcadia’s mission, which is to connect people with their past, with their communities, and with one another,” Steinberger said in a prepared statement.
“For years, we have been emphasizing to our members just how important it is to feature books of special interest to their local communities,” said Oren Teicher, CEO of the ABA. “We could not be more pleased to be working with Arcadia to help independent bookstores make local ‘come alive’ in their stores.”