The Stable Book Group and Open Road Integrated Media have signed an e-book marketing and distribution deal which will see Open Road serve as the exclusive e-book distributor for Stable’s wholly owned publishers, as well as publishers served by Stable Distribution. Under the agreement, all of Stable’s e-book titles will automatically become part of Open Road’s Ignition program, which creates marketing campaigns for e-books.
Open Road CEO David Steinberger told PW this is the first time Open Road has established this type of deal with a client services provider. The agreement, he added, will boost the number of titles in the Ignition program, which operates under a revenue sharing model. Open Road currently has more than 90,000 titles on its platform. The Stable agreement takes effect November 1.
Keith Riegert, president of Stable, said in the announcement that the publishers that are part of Stable have seen “tremendous results” taking part in the Open Road program and that he was excited to offer the small independent publishers that are being distributed by Stable the same type of opportunity.
Stable was formed in February by six independent houses. This June, Stable created Stable Distribution in partnership with Hachette Book Group. Set to begin service next spring, Stable Distribution’s goal is to offer smaller indie publishers a new distribution option.
