Quad/Graphics has inked a deal with Penguin for the Wisconsin printer to use its short-run and print-on-demand capability to support what it calls a “virtual inventory” model for some Penguin titles, with Quad printing selected titles in small quantities. The agreement covers all Penguin imprints and includes production of hardcover, trade paperback and mass market books.

According Joel Quadracci, Quad/Graphics chairman, president and CEO, the partnership with Penguin “redefines how many books will be ordered, produced and distributed in the future.” Doug Whiteman, Penguin executive v-p of business operations, said Penguin will use Quad’s digital book production and supporting systems to lower inventory costs, react to demand more quickly and better serve its customers. “In recent years, we have taken steps to address the area of excess inventory and its resulting impact on the value chain,” Whiteman said. “This new agreement with Quad allows us to take another significant step in that process while also providing our customers greater access to more titles.”