Carl Pritzkat, founding partner and principal of Mediapolis, is joining Publishers Weekly as v-p of business development. Pritzkat will also take on the role of president of a new joint venture at PW, done in partnership with Mediapolis, called BookLife, a Web site that will help authors define their personal brands, and promote their books.

Pritzkat, who began his career in the music industry, founded Mediapolis, an interactive media company, in 1994. Speaking to his new role, Pritzkat said: "Publishers Weekly is a beacon in the publishing landscape, having made the successful transition to digital while at the same time increasing its print and other media assets. “My goal is to continue to build upon the brand’s invaluable legacy.” George Slowik, Jr., president and CEO of PW and who has worked with Pritzkat since 1995, added: "Carl brings a wide-angle digital perspective that is essential to identifying and embracing new business opportunities."

In his role as digital media strategist, project manager and management consultant at Mediapolis, Pritzkat worked with nearly 100 companies and media properties, including the New York Times, Viacom, NPR, Sony, Johnson & Johnson, and Volvo.

Pritzkat, in his new PW role, will also serve on the company's executive committee.