Brent Gordon has been tapped to become v-p of education sales and strategy at Penguin Random House. The appointment, which is effective immediately, is reflective, the publisher said, of the fact that education continues to be one of the house's "most important sales channels."

Gordon, who will be stepping into a newly created position, was most recently senior v-p of sales for global education at Wiley. He will be reporting to PRH's president of sales, Jaci Updike. Speaking to his job, Updike said that he will "lead the effort to establish partnerships that expand the reach for our titles in the educational marketplace, identify new business opportunities, and build growth strategies for our authors and brands."

After beginning his career in 1991 at West Educational Publishing, he went on to work at Wiley, in 1996, as a sales manager. During his first stint at Wiley, PRH said, Gordon served in a number of product leadership positions. Before he ultimately re-joined Wiley in 2012, he worked at McGraw-Hill for over a decade, playing a chief role in the company's digital transformation.

Michael Gentile, PRH's v-p and director of academic marketing, Random House, Crown and PRH Publisher Services, will now report to Gordon.