Abrams has appointed Melanie Chang to the new role of v-p, children’s marketing and publicity. Chang is moving to Abrams from Little Brown Books for Young Readers, where she was v-p of the integrated marketing unit. Chang will report directly to Abrams CEO Michael Jacobs.

With Chang’s appointment, Steve Tager, senior v-p, chief marketing officer, will give up oversight of the children’s marketing and publicity functions to focus on marketing and publicity for Abrams’ adult businesses, including the new Abrams Plus’ Noterie gift and stationery line, its calendar program, and the new narrative, nonfiction imprint, Abrams Press, whose first book will be released in May.

In a third move, Abrams hired Liz Fithian as director, franchise marketing, Children’s Books, which includes the Diary of a Wimpy Kid franchise. Fithian, who had been in marketing at Macmillan, will report to Chang.